One-Off: Folli Follie and G&B open new Boutique

Brescia becomes a hub for luxury shopping with the opening of the ONE-OFF Men’s and Women’s boutiques, a collaboration between two leaders in Italian retail: Folli Follie and G&B.

Located on the central Via Gramsci, in two distinct buildings, both stores feature a distinctive personality where design is the focal point. Personalized service and style advice ensure that shopping becomes an exclusive and unique experience in the heart of this Lombard city.

The concept for ONE-OFF Men was developed by Baciocchi Associati. In a 400 m² space, they created a fully modular environment inspired by a dynamic society and reflecting the current trend: street style. ONE-OFF Women, designed by Dimore Studio, spans five floors for a total of 800 m². Each floor offers a unique experience, evolving in style, leading to the final space where limited edition products and pop-ups dedicated to various brands will be featured on a rotating basis.

The two boutiques are already open to the public, but they will be officially inaugurated on March 21 with an exclusive party.

January 31, 2019

Read the full article (Italian version) on Outpump