Fall/Winter 2025 by 1989 Studio: The Relaunch Continues with Pietro De Nardi
The 1970s resonate like a captivating soundtrack in the Fall/Winter 2025 collection by 1989 Studio, designed by creative director Pietro De Nardi. Following his debut last season, this marks the first full collection by the Italian designer for the brand, founded in Los Angeles in 2021 and acquired by the Italian group Folli Follie in 2022.
With an impressive background in companies such as Golden Goose, Stone Island, and Ermenegildo Zegna, De Nardi has created a collection of approximately 160 SKUs, characterized by a harmonious dialogue between men’s and women’s wardrobes, with a growing focus on womenswear. "Especially because our clientele is practically split 50/50 between men and women," explains Francesco Galli during the presentation at the brand’s headquarters on Via Piranesi in Milan.
For Galli, entrepreneur and head of the multi-brand retailer Folli Follie and e-tailer The Double F, the change in creative direction aligns with a broader company strategy: offering an accessible yet high-quality contemporary brand made in Italy that appeals to a global audience seeking pieces that blend streetwear with tailoring.
In terms of distribution, Europe remains one of the main markets, alongside Japan—"where we have just signed a deal with a distributor"—and the United States, "where we are in advanced negotiations." The inclusive price positioning reflects the brand's commitment to meeting the real needs of consumers.
"We also see it from our experience as a multi-brand retailer: today’s customer demands fairness in pricing. That’s why, with 1989 Studio, we offer denim priced between €350 and €410 and t-shirts between €190 and €230, all strictly made in Italy," adds Galli.
The new collection, presented during Milan Fashion Week, marks the start of the FW25/26 sales campaign, which follows a packed schedule: after the Milan shows, the team will head to Paris for a week of meetings with international buyers, then return to Milan to the multifunctional space on Via Piranesi, the brand's headquarters.
The goal, supported by the new creative direction, is to strengthen the brand’s international presence. "The structure of the collection is right; we are optimistic," says Galli, who confirms the brand’s presence in about fifty of the world’s top multi-brand retailers, including, of course, those of the Folli Follie group.
"We are seeing excellent results in our Brescia store. In part, this is undoubtedly helped by the fact that it is our family’s brand, but it confirms the strong commercial potential of 1989 Studio," concludes the entrepreneur, hinting at an upcoming project: the opening of the brand’s first pop-up store in Paris this spring.
Source (Italian version): FashionMagazine.it